Director, Digital Strategy
9:40 AM Panel Discussion – Strategic Marketing and Branding to Cope with Competition and Changing Expectations from Prospective Students
· How expectation changes for today’s prospective students and parents
· How to redefine and strengthen your school/ university’s unique value proposition to students?
· Targeted recruitment and branding strategies – what works and what doesn’t?
2:00 PM Panel Discussion : How to Leverage Agencies and Partnerships to Enhance International Presence and Brand Recognition
· Common challenges of building an effective agent network
· How to effectively manage the performance of agencies to improve recruitment quality and increase conversion rate
· How to develop partnerships with corporate and other universities partners for a better student experience
· How to ensure the partnerships with agencies and other educational institutions to be mutually beneficial and sustainable