12 - 13 November, 2019

Terrence Quah

Director, Digital Strategy
Happy Marketer

9:40 AM Panel Discussion – Strategic Marketing and Branding to Cope with Competition and Changing Expectations from Prospective Students

·         How expectation changes for today’s prospective students and parents
·         How to redefine and strengthen your school/ university’s unique value proposition to students?
·         Targeted recruitment and branding strategies – what works and what doesn’t? 

2:00 PM Panel Discussion : How to Leverage Agencies and Partnerships to Enhance International Presence and Brand Recognition

·         Common challenges of building an effective agent network
·         How to effectively manage the performance of agencies to improve recruitment quality and increase conversion rate
·         How to develop partnerships with corporate and other universities partners for a better student experience
·         How to ensure the partnerships with agencies and other educational institutions to be mutually beneficial and sustainable

Check out the incredible speaker line-up to see who will be joining Terrence.

Download The Latest Agenda