Executive Director of Marketing and Communications
Charles Sturt University, Australia
9:40 AM Panel Discussion – Strategic Marketing and Branding to Cope with Competition and Changing Expectations from Prospective Students
· How expectation changes for today’s prospective students and parents
· How to redefine and strengthen your school/ university’s unique value proposition to students?
· Targeted recruitment and branding strategies – what works and what doesn’t?
Contemporary Marketing and Student Recruitment functions must improve their capability to perform at a strategic level and deliver increased value to the broader operations of the University. Through partnering with Faculties they must use data and insights to inform the market orientation agenda, contributing to the development of market aligned products and experiences.
Shawn will share his experience of transforming Charles Stuart University’s (CSU) into a market-oriented University.