Director of Marketing & Student Recruitment
University of South Wales, UK
9:40 AM Panel Discussion – Strategic Marketing and Branding to Cope with Competition and Changing Expectations from Prospective Students
· How expectation changes for today’s prospective students and parents
· How to redefine and strengthen your school/ university’s unique value proposition to students?
· Targeted recruitment and branding strategies – what works and what doesn’t?
Great marketing campaigns will be delivered via a number of different channels from digital to direct mail. How can you ensure amazing outcomes at the same time as best value for money and comprehensive reporting? This session will take a recent case study, analyze the outcomes and highlight lessons learned.