Regional Director of Enrollment and Marketing
Hult International Business School
Education agents operate extensively in all the key international student recruitment markets. Research shows that In some countries the use of agents is very high: in China 45% of students use agents, in India 43% and in Nigeria 30%. It has been one great channel for overseas recruitments. However, managing and retaining a successful and sustainable agent network can be very challenging.
In this workshop, we discuss how to optimize partnership performance by
· Develop a performance management framework that incorporates attrition rates, conversion and quantity
· Implement a streamline training system to maximize the performance of agents
· Improve long term ROI by improving engagement and involvement through relationships management
With declining budgets and increased competition, schools and universities simply can’t afford to ignore the business opportunities presented by big data. Analytics tools can help schools measure the impact of their initiatives in real-time and make strategic adjustments for continuous improvement. This workshop will help you understand
how to collect data, track and automatically follow up with prospective and current students with personalized communications.