Nexus International School , Singapore
9:40 AM Panel Discussion – Strategic Marketing and Branding to Cope with Competition and Changing Expectations from Prospective Students
· How expectation changes for today’s prospective students and parents
· How to redefine and strengthen your school/ university’s unique value proposition to students?
· Targeted recruitment and branding strategies – what works and what doesn’t?
· Understanding and inspiring your target audience
· Aligning your strength with prospective students’ values
· Keeping your brand elements consistent
· Leveraging Omni-channel marketing to nurture touch points with the students