Do you want to inject some energy back into your student recruitment strategy? Looking for some new ideas? As schools and universities adapt to an ultra competitive market and focus more time and effort on their marketing and recruitment efforts, we spoke to two higher education leaders to get their thoughts on how and where the sector can improve.
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The big change for marketing from an educational viewpoint lies in a shift in focus says Shawn Walker, Executive Director of Marketing and Communications at Charles Stuart University. In an ever-increasing competitive landscape, educational institutions are forced to analyse their marketing and recruitment efforts to become more streamlined and innovative to stand out from the crowd. This exclusive interview with Shawn Walker explores how the team at Charles Stuart University are transforming their marketing and recruitment strategies. Learn some innovative tips and tactics to find out what is needed to excel in today’s digitally disrupted market.
In this article we explore how educational institutions can augment the agent model with digital marketing. Why it’s necessary for schools and universities to have a handle and more control over their messaging and content even when using agents. And how ultimately that will help the agents do their job belter in matching the right student with the right university or school.